the pies aisle
San Francisco's pies aisle is a fragmented shelf spread across many brands: 46 products from 9 brands across 3 grocers. bi-rite market owns the most shelf — 22% of SKUs, ahead of gus's. Store brands hold 41%. Verdict: own-brand led — the store's own private label owns the shelf (opportunity 61/100).
Zoom in
this aisle breaks into 7 sub-categories — open one for its own shelf report.
Who owns the shelf
brands by share of the pies shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined. Tap a store to see who wins its shelf.
Market structure
store-brand share: 41% · scores 0–100.