aisle
all markets›Pies›Other Pies
San Francisco · 3 grocers · Contested

the other pies aisle

San Francisco's other pies aisle is a fragmented shelf spread across many brands: 10 products from 5 brands across 3 grocers. sconehenge bakery owns the most shelf — 30% of SKUs, ahead of bi-rite market. Store brands hold 20%. Verdict: contested — real competition, no single winner (opportunity 58/100).

10
products
5
brands
$15.10
avg price
$3.29–$24.49
typical range

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Who owns the shelf

brands by share of the other pies shelf.

sconehenge bakery
30% of shelf3 SKUs
bi-rite marketPL
20% of shelf2 SKUs
uupper crust
20% of shelf2 SKUs
sshampa's
10% of shelf1 SKU
ssweet craft dolceria
10% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

no positioning claims tagged on this shelf yet.

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg price →
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand

All stores combined. Tap a store to see who wins its shelf.

Market structure

24
low
Brand competition
how many brands compete
54
med
Variety of offers
how differentiated the shelf is
19
low
Top-brand grip
how much a few brands dominate
58
med
Launch whitespace
room for a new brand

store-brand share: 20% · scores 0–100.

More aisles

CheeseChipsCandyYogurtTeaCondimentsSpicesCoffee
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →