San Francisco · 2 grocers · Niche
the berry pie aisle
San Francisco's berry pie aisle is a niche shelf with only a handful of brands: 7 products from 4 brands across 2 grocers. gus's owns the most shelf — 43% of SKUs, ahead of upper crust. Store brands hold 43%. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 65/100).
7
products
4
brands
$12.32
avg price
$3.39–$24.49
typical range
More in Pies
Who owns the shelf
brands by share of the berry pie shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
All stores combined. Tap a store to see who wins its shelf.
Market structure
20
lowBrand competition
how many brands compete
51
medVariety of offers
how differentiated the shelf is
31
lowTop-brand grip
how much a few brands dominate
65
medLaunch whitespace
room for a new brand
store-brand share: 43% · scores 0–100.