the pet food aisle
San Francisco's pet food aisle is a competitive shelf with clear leaders: 16 products from 7 brands across 2 grocers. cookiepal owns the most shelf — 31% of SKUs, ahead of jeffrey's. The shelf leans weight management — 19% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 66/100).
Zoom in
this aisle breaks into 1 sub-categories — open one for its own shelf report.
Who owns the shelf
brands by share of the pet food shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
How this market segments
the ways the pet food shelf actually divides — the dimensions that separate what's on it (★ = the primary cut).
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = product type (this shelf's main segmentation). top-right owns the premium end; bottom-right owns the mainstream.
All stores combined. Tap a store to see who wins its shelf.
Market structure
store-brand share: 0% · scores 0–100.