San Francisco · 2 grocers · Contested
the dog treats aisle
San Francisco's dog treats aisle is a competitive shelf with clear leaders: 16 products from 7 brands across 2 grocers. cookiepal owns the most shelf — 31% of SKUs, ahead of jeffrey's. The shelf leans weight management — 19% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 66/100).
16
products
7
brands
$12.52
avg price
$5.59–$17.99
typical range
Who owns the shelf
brands by share of the dog treats shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Weight Management
19%
Organic
19%
Dairy-Free
13%
Seed-Oil-Free
13%
Vegan
13%
Gluten-Free
13%
High-Protein
6%
Muscle & Performance
6%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)2 omitted (no oz size)All stores combined. Tap a store to see who wins its shelf.
Market structure
32
lowBrand competition
how many brands compete
67
highVariety of offers
how differentiated the shelf is
20
lowTop-brand grip
how much a few brands dominate
66
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.