aisle
all markets›Nut Butters
San Francisco · 3 grocers · Contested

the nut butters aisle

San Francisco's nut butters aisle is a fragmented shelf spread across many brands: 130 products from 27 brands across 3 grocers. justin's owns the most shelf — 18% of SKUs, ahead of big spoon roasters. Store brands hold 2%. The shelf leans organic — 25% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 64/100).

130
products
27
brands
$12.25
avg price
$1.29–$23.51
typical range

Zoom in

this aisle breaks into 6 sub-categories — open one for its own shelf report.

Peanut Butter · 36Almond Butter · 29Other Nut Butters · 3Pistachio Butter · 3Sunflower Butter · 3Cashew Butter · 1

Who owns the shelf

brands by share of the nut butters shelf.

justin's
18% of shelf23 SKUs
big spoon roasters
14% of shelf18 SKUs
cadia
10% of shelf13 SKUs
santa cruz organic
6% of shelf8 SKUs
once again
5% of shelf6 SKUs
rriverview orchard
5% of shelf6 SKUs
oone trick pony
5% of shelf6 SKUs
aartisana
4% of shelf5 SKUs
mmichele's granola
3% of shelf4 SKUs
pphilosopher foods
3% of shelf4 SKUs
kkoeze company
3% of shelf4 SKUs
ssunbutter
2% of shelf3 SKUs
mmaranatha
2% of shelf3 SKUs
aagrisicilia
2% of shelf3 SKUs
bbarney butter
2% of shelf2 SKUs
eenzo's table
2% of shelf2 SKUs
ffield day
2% of shelf2 SKUs
gus'sPL
2% of shelf2 SKUs
nnichols farms
2% of shelf2 SKUs
perfect bar
2% of shelf2 SKUs
sskippy
2% of shelf2 SKUs
ssweet ella's
2% of shelf2 SKUs
woodstock
2% of shelf2 SKUs
ffix & fogg
1% of shelf1 SKU
perfect snacks
1% of shelf1 SKU
ppb2
1% of shelf1 SKU
bbiscoff
1% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
25%
Vegan
10%
Plant-Based
9%
Gluten-Free
7%
Heart Health
7%
Low-Carb
4%
Peanut-Free
4%
Weight Management
4%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/oz →
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per oz (sizes vary)4 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

78
high
Brand competition
how many brands compete
83
high
Variety of offers
how differentiated the shelf is
8
low
Top-brand grip
how much a few brands dominate
64
med
Launch whitespace
room for a new brand

store-brand share: 2% · scores 0–100.

More aisles

CheeseChipsCandyYogurtTeaCondimentsSpicesCoffee
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →