aisle
all markets›Nut Butters›Almond Butter
San Francisco · 3 grocers · Contested

the almond butter aisle

San Francisco's almond butter aisle is a fragmented shelf spread across many brands: 51 products from 14 brands across 3 grocers. big spoon roasters owns the most shelf — 22% of SKUs, ahead of justin's. Store brands hold 2%. The shelf leans organic — 16% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 67/100).

51
products
14
brands
$14.51
avg price
$1.69–$24.59
typical range

More in Nut Butters

Peanut Butter · 36Other Nut Butters · 3Pistachio Butter · 3Sunflower Butter · 3Cashew Butter · 1

Who owns the shelf

brands by share of the almond butter shelf.

big spoon roasters
22% of shelf11 SKUs
justin's
18% of shelf9 SKUs
rriverview orchard
12% of shelf6 SKUs
cadia
8% of shelf4 SKUs
pphilosopher foods
8% of shelf4 SKUs
mmichele's granola
8% of shelf4 SKUs
aartisana
6% of shelf3 SKUs
perfect bar
4% of shelf2 SKUs
eenzo's table
4% of shelf2 SKUs
bbarney butter
4% of shelf2 SKUs
mmaranatha
2% of shelf1 SKU
perfect snacks
2% of shelf1 SKU
gus'sPL
2% of shelf1 SKU
once again
2% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
16%
Plant-Based
14%
Vegan
14%
Gluten-Free
10%
Weight Management
8%
Low-Carb
8%
Heart Health
8%
Blood-Sugar Aware
4%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/oz →
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per oz (sizes vary)2 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

54
med
Brand competition
how many brands compete
83
high
Variety of offers
how differentiated the shelf is
12
low
Top-brand grip
how much a few brands dominate
67
high
Launch whitespace
room for a new brand

store-brand share: 2% · scores 0–100.

More aisles

CheeseChipsCandyYogurtTeaCondimentsSpicesCoffee
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →