San Francisco · 3 grocers · Contested
the peanut butter aisle
San Francisco's peanut butter aisle is a fragmented shelf spread across many brands: 64 products from 14 brands across 3 grocers. justin's owns the most shelf — 22% of SKUs, ahead of cadia. Store brands hold 2%. The shelf leans organic — 31% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 67/100).
64
products
14
brands
$9.99
avg price
$4.13–$15.84
typical range
More in Nut Butters
Who owns the shelf
brands by share of the peanut butter shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
31%
Heart Health
8%
Vegan
6%
Gluten-Free
6%
Plant-Based
5%
Nut-Free
3%
Minimally Processed
2%
Low sugar
2%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
store
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)2 omitted (no oz size)All stores combined. Tap a store to see who wins its shelf.
Market structure
54
medBrand competition
how many brands compete
75
highVariety of offers
how differentiated the shelf is
12
lowTop-brand grip
how much a few brands dominate
67
highLaunch whitespace
room for a new brand
store-brand share: 2% · scores 0–100.