Which legumes brand owns the most shelf in San Francisco?

rancho gordo, with 28% of the shelf across 8 brands total.

How is the legumes shelf positioned in San Francisco?

17% of products lead with "Vegan", followed by Organic (17%). Store brands hold 0% of the shelf.

Is there whitespace for a new legumes brand in San Francisco?

Contested — opportunity scores 59/100 across 8 brands and 3 grocers.

aislewho's winning the shelf

all markets›Legumes

San Francisco · 3 grocers · Contested

the legumes aisle

San Francisco's legumes aisle is a fragmented shelf spread across many brands: 29 products from 8 brands across 3 grocers. rancho gordo owns the most shelf — 28% of SKUs, ahead of bartolini. The shelf leans vegan — 17% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 59/100).

products

brands

$7.30

avg price

$2.32–$12.27

typical range

Zoom in

this aisle breaks into 7 sub-categories — open one for its own shelf report.

Dried Lentils · 7 Dried Cranberry Beans · 2 Dried Fava Beans · 1 Dried Chickpeas · 1 Dried Peas · 1 Dried Pinto Beans · 1 Dried Red Beans · 1

Who owns the shelf

brands by share of the legumes shelf.

28% of shelf8 SKUs

21% of shelf6 SKUs

10% of shelf3 SKUs

10% of shelf3 SKUs

7% of shelf2 SKUs

mmanhattan fruit market

7% of shelf2 SKUs

ttimeless

7% of shelf2 SKUs

natural value

3% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Vegan

17%

Organic

17%

High fiber

14%

Low sugar

14%

Dairy-Free

14%

Gluten-Free

14%

Seed-Oil-Free

14%

High-Protein

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store

scale

Color:indulgentbetter-for-you

Size:total brand reach (SKUs across all aisles)

price normalized per oz (sizes vary)

All stores combined. Tap a store to see who wins its shelf.

Market structure

med

Brand competition

how many brands compete

high

Variety of offers

how differentiated the shelf is

low

Top-brand grip

how much a few brands dominate

med

Launch whitespace

room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

Cheese Chips Candy Yogurt Tea Condiments Spices Coffee

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →