Which dried lentils brand owns the most shelf in San Francisco?

bartolini, with 33% of the shelf across 6 brands total.

How is the dried lentils shelf positioned in San Francisco?

27% of products lead with "Organic", followed by Vegan (13%). Store brands hold 0% of the shelf.

Is there whitespace for a new dried lentils brand in San Francisco?

Contested — opportunity scores 60/100 across 6 brands and 3 grocers.

aislewho's winning the shelf

all markets›Legumes›Dried Lentils

San Francisco · 3 grocers · Contested

the dried lentils aisle

San Francisco's dried lentils aisle is a competitive shelf with clear leaders: 15 products from 6 brands across 3 grocers. bartolini owns the most shelf — 33% of SKUs, ahead of calleris. The shelf leans organic — 27% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 60/100).

products

brands

$6.68

avg price

$2.48–$10.89

typical range

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Who owns the shelf

brands by share of the dried lentils shelf.

33% of shelf5 SKUs

20% of shelf3 SKUs

13% of shelf2 SKUs

13% of shelf2 SKUs

13% of shelf2 SKUs

7% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic

27%

Vegan

13%

High fiber

High-Protein

Low sugar

Plant-Based

Seed-Oil-Free

Dairy-Free

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store

scale

Color:indulgentbetter-for-you

Size:total brand reach (SKUs across all aisles)

price normalized per oz (sizes vary)

All stores combined. Tap a store to see who wins its shelf.

Market structure

low

Brand competition

how many brands compete

med

Variety of offers

how differentiated the shelf is

low

Top-brand grip

how much a few brands dominate

med

Launch whitespace

room for a new brand

store-brand share: 0% · scores 0–100.

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how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →