San Francisco · 2 grocers · Niche
the dried peas aisle
San Francisco's dried peas aisle is a niche shelf with only a handful of brands: 3 products from 1 brands across 2 grocers. bob's red mill owns the most shelf — 100% of SKUs. The shelf leans dairy-free — 33% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 47/100).
3
products
1
brands
$6.82
avg price
$6.69–$6.89
typical range
More in Legumes
Who owns the shelf
brands by share of the dried peas shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Dairy-Free
33%
Gluten-Free
33%
High fiber
33%
High-Protein
33%
Low sugar
33%
Seed-Oil-Free
33%
Vegan
33%
Market structure
5
lowBrand competition
how many brands compete
23
lowVariety of offers
how differentiated the shelf is
100
highTop-brand grip
how much a few brands dominate
47
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.