aisle
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San Francisco · 1 grocers · Niche

the laundry detergent powder aisle

San Francisco's laundry detergent powder aisle is a niche shelf with only a handful of brands: 1 products from 1 brands across 1 grocer. 20 mule team borax owns the most shelf — 100% of SKUs. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 60/100).

1
products
1
brands
$13.39
avg price
$13.39–$13.39
typical range

More in Laundry Supplies

Laundry Detergent Liquid · 11Laundry Detergent Pods · 5Laundry Detergent · 1

Who owns the shelf

brands by share of the laundry detergent powder shelf.

020 mule team borax
100% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

no positioning claims tagged on this shelf yet.

Market structure

5
low
Brand competition
how many brands compete
0
low
Variety of offers
how differentiated the shelf is
100
high
Top-brand grip
how much a few brands dominate
60
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

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how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →