Which laundry detergent liquid brand owns the most shelf in San Francisco?

seventh generation, with 55% of the shelf across 7 brands total.

How is the laundry detergent liquid shelf positioned in San Francisco?

15% of products lead with "Dairy-Free", followed by Gluten-Free (15%). Store brands hold 0% of the shelf.

Is there whitespace for a new laundry detergent liquid brand in San Francisco?

Leader-led — opportunity scores 69/100 across 7 brands and 4 grocers.

aislewho's winning the shelf

all markets›Laundry Supplies›Laundry Detergent Liquid

San Francisco · 4 grocers · Leader-led

the laundry detergent liquid aisle

San Francisco's laundry detergent liquid aisle is a competitive shelf with clear leaders: 20 products from 7 brands across 4 grocers. seventh generation owns the most shelf — 55% of SKUs, ahead of ecos. The shelf leans dairy-free — 15% of SKUs carry that claim. Verdict: leader-led — a clear front-runner, but not yet a lock (opportunity 69/100).

products

brands

$17.97

avg price

$9.99–$27.29

typical range

More in Laundry Supplies

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Who owns the shelf

brands by share of the laundry detergent liquid shelf.

55% of shelf11 SKUs

20% of shelf4 SKUs

5% of shelf1 SKU

5% of shelf1 SKU

5% of shelf1 SKU

5% of shelf1 SKU

mrs. meyer's clean day

5% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Dairy-Free

15%

Gluten-Free

15%

Seed-Oil-Free

15%

Vegan

15%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale

Color:indulgentbetter-for-you

Size:total brand reach (SKUs across all aisles)

price normalized per fl oz (sizes vary)2 omitted (no fl oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

low

Brand competition

how many brands compete

high

Variety of offers

how differentiated the shelf is

med

Top-brand grip

how much a few brands dominate

high

Launch whitespace

room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

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how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →