the laundry detergent pods aisle
San Francisco's laundry detergent pods aisle is a niche shelf with only a handful of brands: 8 products from 4 brands across 3 grocers. tru earth owns the most shelf — 38% of SKUs, ahead of molly's suds. The shelf leans dairy-free — 13% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 69/100).
More in Laundry Supplies
Who owns the shelf
brands by share of the laundry detergent pods shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined. Tap a store to see who wins its shelf.
Market structure
store-brand share: 0% · scores 0–100.