San Francisco · 4 grocers · Contested
the hummus aisle
San Francisco's hummus aisle is a fragmented shelf spread across many brands: 53 products from 11 brands across 4 grocers. gus's owns the most shelf — 15% of SKUs, ahead of ithaca hummus. Store brands hold 23%. The shelf leans plant-based — 21% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 56/100).
53
products
11
brands
$7.84
avg price
$4.89–$13.24
typical range
More in Dips & Spreads
Who owns the shelf
brands by share of the hummus shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Plant-Based
21%
Vegetarian
17%
Gluten-Free
4%
Minimally Processed
4%
Organic
4%
Vegan
4%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per oz (sizes vary)1 omitted (no oz size)All stores combined. Tap a store to see who wins its shelf.
Market structure
46
medBrand competition
how many brands compete
77
highVariety of offers
how differentiated the shelf is
10
lowTop-brand grip
how much a few brands dominate
56
medLaunch whitespace
room for a new brand
store-brand share: 23% · scores 0–100.