San Francisco's cold & flu medicine aisle is a niche shelf with only a handful of brands: 4 products from 3 brands across 1 grocer. vicks owns the most shelf — 50% of SKUs, ahead of dr. shen's. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 75/100).
brands by share of the cold & flu medicine shelf.
the claims products on this shelf lead with — share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
store-brand share: 0% · scores 0–100.