San Francisco · 3 grocers · Contested
the cough suppressants aisle
San Francisco's cough suppressants aisle is a fragmented shelf spread across many brands: 18 products from 8 brands across 3 grocers. ricola owns the most shelf — 22% of SKUs, ahead of manuka health. The shelf leans organic — 33% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 54/100).
18
products
8
brands
$8.57
avg price
$3.39–$19.13
typical range
More in Over-the-Counter
Who owns the shelf
brands by share of the cough suppressants shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
33%
Gluten-Free
11%
Low calorie
11%
Dairy-Free
11%
Seed-Oil-Free
11%
Vegan
11%
Low sugar
11%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
store
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per ct (sizes vary)3 omitted (no ct size)All stores combined. Tap a store to see who wins its shelf.
Market structure
36
medBrand competition
how many brands compete
88
highVariety of offers
how differentiated the shelf is
16
lowTop-brand grip
how much a few brands dominate
54
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.