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nature's way

Nature'S Way runs 3 products across 3 aisles, stocked in 2 of 3 San Francisco grocers. Its biggest footprint is over-the-counter, at 4% of the shelf. A niche presence — Brand Power 39/100.

39
brand power
3
products
3
aisles
2
grocers
$11.92
avg price

Shelf presence

Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.

DistributionDepthReachLeadershipPremium
39
brand power / 100
Distribution · 30% of score67/100

carried in 2 of 3 San Francisco grocers. how many stores stock the brand.

Depth · 25% of score22/100

3 products in the catalog. how deep the product line is (saturating).

Reach · 20% of score39/100

spans 3 aisles. how many aisles the brand plays in (saturating).

Leadership · 25% of score20/100

~5% average share on the shelves it competes on. how dominant it is where it shows up.

Premium · context only39/100

priced above 39% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.

Where it owns shelf

each bar is the % of that aisle's SKUs that are Nature'S Way (full bar = 100% of the shelf), grouped by department.

Health & Beauty3 SKUs · 3 aisles
Vitamins & Supplements
7% of shelf1 SKU
Over-the-Counter
4% of shelf1 SKU
Supplements
4% of shelf1 SKU

The lineup

every Nature'S Way product in stock, cheapest first.

Sold at