the baking ingredients aisle
San Francisco's baking ingredients aisle is a fragmented shelf spread across many brands: 121 products from 30 brands across 4 grocers. guittard owns the most shelf — 30% of SKUs, ahead of bob's red mill. The shelf leans gluten-free — 30% of SKUs carry that claim. Verdict: fragmented — a crowded free-for-all with no clear structure (opportunity 66/100).
Zoom in
this aisle breaks into 23 sub-categories — open one for its own shelf report.
Who owns the shelf
brands by share of the baking ingredients shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined. Tap a store to see who wins its shelf.
Market structure
store-brand share: 0% · scores 0–100.