San Francisco · 3 grocers · Niche

the yeast aisle

San Francisco's yeast aisle is a niche shelf with only a handful of brands: 11 products from 3 brands across 3 grocers. bragg owns the most shelf — 46% of SKUs, ahead of red star. The shelf leans dairy-free — 18% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 55/100).

11
products
3
brands
$7.04
avg price
$3.19–$13.09
typical range

More in Baking Ingredients

Who owns the shelf

brands by share of the yeast shelf.

bbragg
46% of shelf5 SKUs
rred star
46% of shelf5 SKUs
nnooch
9% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Dairy-Free
18%
Gluten-Free
18%
Seed-Oil-Free
18%
Vegan
18%
Low calorie
18%
Blood-Sugar Aware
9%
Weight Management
9%
Heart Health
9%

Market structure

15
low
Brand competition
how many brands compete
72
high
Variety of offers
how differentiated the shelf is
42
med
Top-brand grip
how much a few brands dominate
55
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →