San Francisco · 1 grocers · Niche

the matzah aisle

San Francisco's matzah aisle is a niche shelf with only a handful of brands: 3 products from 2 brands across 1 grocer. manischewitz owns the most shelf — 67% of SKUs, ahead of streit's. The shelf leans dairy-free — 33% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 62/100).

3
products
2
brands
$10.52
avg price
$9.79–$11.99
typical range

More in Baking Ingredients

Who owns the shelf

brands by share of the matzah shelf.

mmanischewitz
67% of shelf2 SKUs
sstreit's
33% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Dairy-Free
33%
Gluten-Free
33%
Organic
33%
Plant-Based
33%
Vegetarian
33%

Market structure

11
low
Brand competition
how many brands compete
33
low
Variety of offers
how differentiated the shelf is
56
med
Top-brand grip
how much a few brands dominate
62
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →