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San Francisco · 2 grocers · Niche

the yogurt drinks aisle

San Francisco's yogurt drinks aisle is a niche shelf with only a handful of brands: 14 products from 2 brands across 2 grocers. forager project owns the most shelf — 50% of SKUs, ahead of siggi's. The shelf leans vegetarian — 50% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 48/100).

14
products
2
brands
$3.86
avg price
$1.69–$7.51
typical range

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Who owns the shelf

brands by share of the yogurt drinks shelf.

forager project
50% of shelf7 SKUs
siggi's
50% of shelf7 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Vegetarian
50%
Weight Management
29%
Organic
29%
Plant-Based
29%
Dairy-Free
21%
Gluten-Free
21%
Seed-Oil-Free
14%
Vegan
7%

Market structure

11
low
Brand competition
how many brands compete
73
high
Variety of offers
how differentiated the shelf is
50
med
Top-brand grip
how much a few brands dominate
48
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →