San Francisco · 3 grocers · Contested
the chocolate milk aisle
San Francisco's chocolate milk aisle is a competitive shelf with clear leaders: 18 products from 7 brands across 3 grocers. alexandre family farm owns the most shelf — 33% of SKUs, ahead of clover sonoma. The shelf leans organic — 28% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 60/100).
18
products
7
brands
$5.01
avg price
$2.29–$8.72
typical range
More in Dairy & Plant Drinks
Who owns the shelf
brands by share of the chocolate milk shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
28%
Dairy-Free
6%
Weight Management
6%
Minimally Processed
6%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
store
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)1 omitted (no fl oz size)All stores combined. Tap a store to see who wins its shelf.
Market structure
32
lowBrand competition
how many brands compete
62
medVariety of offers
how differentiated the shelf is
22
lowTop-brand grip
how much a few brands dominate
60
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.