lifeway
Lifeway Foods, Inc. is a health food company based in Morton Grove, Illinois, specializing in probiotic dairy products, particularly kefir. Founded in 1986, the brand offers a variety of kefir options along with other dairy products, catering to health-conscious consumers and families.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 1 of 3 San Francisco grocers. how many stores stock the brand.
8 products in the catalog. how deep the product line is (saturating).
spans 1 aisle. how many aisles the brand plays in (saturating).
~15% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 41% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Lifeway (full bar = 100% of the shelf), grouped by department.
The lineup
every Lifeway product in stock, cheapest first.
