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San Francisco · 2 grocers · Niche

the whole cod aisle

San Francisco's whole cod aisle is a niche shelf with only a handful of brands: 3 products from 0 brands across 2 grocers. The shelf leans dairy-free — 67% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 0/100).

3
products
0
brands
$30.86
avg price
$28.39–$32.09
typical range

More in Fish

Who owns the shelf

brands by share of the whole cod shelf.

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Dairy-Free
67%
Gluten-Free
67%

Market structure

0
low
Brand competition
how many brands compete
1
low
Variety of offers
how differentiated the shelf is
100
high
Top-brand grip
how much a few brands dominate
0
low
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →