all marketsFishTrout Fillets
San Francisco · 1 grocers · Niche

the trout fillets aisle

San Francisco's trout fillets aisle is a niche shelf with only a handful of brands: 5 products from 3 brands across 1 grocer. gingrass smoked owns the most shelf — 40% of SKUs, ahead of mcfarland springs. The shelf leans dairy-free — 40% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 82/100).

5
products
3
brands
$24.61
avg price
$13.89–$28.89
typical range

More in Fish

Who owns the shelf

brands by share of the trout fillets shelf.

ggingrass smoked
40% of shelf2 SKUs
mmcfarland springs
40% of shelf2 SKUs
mminnow
20% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Dairy-Free
40%
Gluten-Free
40%

Market structure

15
low
Brand competition
how many brands compete
6
low
Variety of offers
how differentiated the shelf is
36
med
Top-brand grip
how much a few brands dominate
82
high
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →