San Francisco's vitamins aisle is a niche shelf with only a handful of brands: 15 products from 4 brands across 1 grocer. ener-c owns the most shelf — 40% of SKUs, ahead of solgar. The shelf leans plant-based — 27% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 71/100).
this aisle breaks into 4 sub-categories — open one for its own shelf report.
brands by share of the vitamins shelf.
the claims products on this shelf lead with — share of SKUs carrying each.
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined. Tap a store to see who wins its shelf.
store-brand share: 0% · scores 0–100.