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San Francisco · 1 grocers · Niche

the vitamin b supplements aisle

San Francisco's vitamin b supplements aisle is a niche shelf with only a handful of brands: 2 products from 2 brands across 1 grocer. garden of life owns the most shelf — 50% of SKUs, ahead of solgar. The shelf leans plant-based — 100% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 67/100).

2
products
2
brands
$21.69
avg price
$17.79–$25.59
typical range

More in Vitamins

Who owns the shelf

brands by share of the vitamin b supplements shelf.

ggarden of life
50% of shelf1 SKU
ssolgar
50% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Plant-Based
100%
Vegan
100%
Organic
50%

Market structure

11
low
Brand competition
how many brands compete
29
low
Variety of offers
how differentiated the shelf is
50
med
Top-brand grip
how much a few brands dominate
67
high
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →