San Francisco · 3 grocers · Contested
the vegetarian sausages aisle
San Francisco's vegetarian sausages aisle is a competitive shelf with clear leaders: 23 products from 8 brands across 3 grocers. field roast owns the most shelf — 44% of SKUs, ahead of beyond meat. The shelf leans plant-based — 57% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 68/100).
23
products
8
brands
$10.08
avg price
$6.69–$13.71
typical range
More in Sausages
Who owns the shelf
brands by share of the vegetarian sausages shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Plant-Based
57%
Vegetarian
57%
Heart Health
26%
Vegan
26%
Nut-Free
17%
Organic
9%
High-Protein
9%
Gluten-Free
9%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
store
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)1 omitted (no oz size)All stores combined. Tap a store to see who wins its shelf.
Market structure
36
medBrand competition
how many brands compete
67
highVariety of offers
how differentiated the shelf is
25
lowTop-brand grip
how much a few brands dominate
68
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.