San Francisco · 3 grocers · Contested
the italian sausage aisle
San Francisco's italian sausage aisle is a fragmented shelf spread across many brands: 22 products from 7 brands across 3 grocers. Store brands hold 27%. The shelf leans gluten-free — 9% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 46/100).
22
products
7
brands
$12.29
avg price
$8.28–$14.99
typical range
More in Sausage
Who owns the shelf
brands by share of the italian sausage shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Gluten-Free
9%
High-Protein
5%
Dairy-Free
5%
Not vegan
5%
Organic
5%
Seed-Oil-Free
5%
Low sugar
5%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)3 omitted (no oz size)All stores combined. Tap a store to see who wins its shelf.
Market structure
32
lowBrand competition
how many brands compete
69
highVariety of offers
how differentiated the shelf is
11
lowTop-brand grip
how much a few brands dominate
46
medLaunch whitespace
room for a new brand
store-brand share: 27% · scores 0–100.