aisle
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San Francisco · 3 grocers · Own-brand led

the other sausage aisle

San Francisco's other sausage aisle is a fragmented shelf spread across many brands: 32 products from 12 brands across 3 grocers. bi-rite market owns the most shelf — 34% of SKUs, ahead of aidells. Store brands hold 38%. The shelf leans gluten-free — 22% of SKUs carry that claim. Verdict: own-brand led — the store's own private label owns the shelf (opportunity 62/100).

32
products
12
brands
$12.65
avg price
$7.79–$20.06
typical range

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Who owns the shelf

brands by share of the other sausage shelf.

bi-rite marketPL
34% of shelf11 SKUs
aaidells
16% of shelf5 SKUs
fra' mani
13% of shelf4 SKUs
bbilinski's
6% of shelf2 SKUs
brooklyn cured
6% of shelf2 SKUs
llottie's
3% of shelf1 SKU
sschaller & weber
3% of shelf1 SKU
ssilva sausage
3% of shelf1 SKU
applegate
3% of shelf1 SKU
beeler’s
3% of shelf1 SKU
eevergood sausage company
3% of shelf1 SKU
gus'sPL
3% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Gluten-Free
22%
Seed-Oil-Free
9%
Not vegan
9%
High-Protein
9%
Dairy-Free
6%
Low sugar
6%
Organic
6%
Muscle & Performance
3%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/oz →
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per oz (sizes vary)2 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

49
med
Brand competition
how many brands compete
73
high
Variety of offers
how differentiated the shelf is
17
low
Top-brand grip
how much a few brands dominate
62
med
Launch whitespace
room for a new brand

store-brand share: 38% · scores 0–100.

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how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →