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San Francisco · 3 grocers · Contested

the breakfast sausage aisle

San Francisco's breakfast sausage aisle is a fragmented shelf spread across many brands: 13 products from 6 brands across 3 grocers. bilinski's owns the most shelf — 23% of SKUs, ahead of olympia provisions. Store brands hold 23%. The shelf leans gluten-free — 15% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 49/100).

13
products
6
brands
$11.87
avg price
$7.79–$14.99
typical range

More in Sausages

Who owns the shelf

brands by share of the breakfast sausage shelf.

bbilinski's
23% of shelf3 SKUs
oolympia provisions
15% of shelf2 SKUs
aaidells
15% of shelf2 SKUs
bi-rite marketPL
15% of shelf2 SKUs
gus'sPL
8% of shelf1 SKU
jjimmy dean
8% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Gluten-Free
15%
Low sugar
15%
Not vegan
8%
Organic
8%
Seed-Oil-Free
8%
Muscle & Performance
8%
High-Protein
8%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg $/oz
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)2 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

28
low
Brand competition
how many brands compete
71
high
Variety of offers
how differentiated the shelf is
14
low
Top-brand grip
how much a few brands dominate
49
med
Launch whitespace
room for a new brand

store-brand share: 23% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →