San Francisco · 3 grocers · Leader-led
the bratwurst aisle
San Francisco's bratwurst aisle is a competitive shelf with clear leaders: 9 products from 5 brands across 3 grocers. olympia provisions owns the most shelf — 44% of SKUs, ahead of schwartz’s. Store brands hold 11%. Verdict: leader-led — a clear front-runner, but not yet a lock (opportunity 77/100).
9
products
5
brands
$11.62
avg price
$7.69–$14.19
typical range
More in Sausages
Who owns the shelf
brands by share of the bratwurst shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
All stores combined. Tap a store to see who wins its shelf.
Market structure
24
lowBrand competition
how many brands compete
27
lowVariety of offers
how differentiated the shelf is
28
lowTop-brand grip
how much a few brands dominate
77
highLaunch whitespace
room for a new brand
store-brand share: 11% · scores 0–100.