San Francisco · 3 grocers · Contested
the traditional yogurt aisle
San Francisco's traditional yogurt aisle is a fragmented shelf spread across many brands: 140 products from 18 brands across 3 grocers. la fermière owns the most shelf — 20% of SKUs, ahead of brown cow®. The shelf leans vegetarian — 56% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 57/100).
140
products
18
brands
$5.53
avg price
$1.69–$11.83
typical range
More in Yogurt
Who owns the shelf
brands by share of the traditional yogurt shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Vegetarian
56%
Organic
18%
Weight Management
17%
Low-Carb
9%
Blood-Sugar Aware
7%
Keto
7%
Gluten-Free
5%
Dairy-Free
4%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
store
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)All stores combined. Tap a store to see who wins its shelf.
Market structure
63
medBrand competition
how many brands compete
87
highVariety of offers
how differentiated the shelf is
12
lowTop-brand grip
how much a few brands dominate
57
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.