San Francisco · 3 grocers · Contested
the greek & icelandic yogurt aisle
San Francisco's greek & icelandic yogurt aisle is a fragmented shelf spread across many brands: 209 products from 11 brands across 3 grocers. siggi's owns the most shelf — 26% of SKUs, ahead of fage. The shelf leans vegetarian — 46% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 58/100).
209
products
11
brands
$5.35
avg price
$1.69–$12.17
typical range
More in Yogurt
Who owns the shelf
brands by share of the greek & icelandic yogurt shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Vegetarian
46%
Weight Management
21%
High-Protein
15%
Gluten-Free
13%
Muscle & Performance
11%
Minimally Processed
10%
Dairy-Free
7%
Organic
7%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
store
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)All stores combined. Tap a store to see who wins its shelf.
Market structure
46
medBrand competition
how many brands compete
89
highVariety of offers
how differentiated the shelf is
15
lowTop-brand grip
how much a few brands dominate
58
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.