San Francisco · 2 grocers · Niche
the yogurt tubes & pouches aisle
San Francisco's yogurt tubes & pouches aisle is a niche shelf with only a handful of brands: 15 products from 3 brands across 2 grocers. stonyfield organic owns the most shelf — 60% of SKUs, ahead of forager project. The shelf leans vegetarian — 73% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 50/100).
15
products
3
brands
$4.84
avg price
$2.29–$10.56
typical range
More in Yogurt
Who owns the shelf
brands by share of the yogurt tubes & pouches shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Vegetarian
73%
Organic
67%
Gluten-Free
33%
Seed-Oil-Free
33%
Weight Management
20%
Plant-Based
20%
Dairy-Free
20%
High-Protein
7%
Market structure
15
lowBrand competition
how many brands compete
80
highVariety of offers
how differentiated the shelf is
44
medTop-brand grip
how much a few brands dominate
50
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.