San Francisco · 3 grocers · Contested
the sports drinks aisle
San Francisco's sports drinks aisle is a competitive shelf with clear leaders: 14 products from 5 brands across 3 grocers. leisure hydration owns the most shelf — 29% of SKUs, ahead of saltywater. The shelf leans dairy-free — 21% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 56/100).
14
products
5
brands
$4.47
avg price
$2.52–$6.42
typical range
More in Sports & Energy Drinks
Who owns the shelf
brands by share of the sports drinks shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Dairy-Free
21%
Gluten-Free
21%
Seed-Oil-Free
21%
Vegan
21%
Low calorie
14%
Low sugar
14%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)1 omitted (no fl oz size)All stores combined. Tap a store to see who wins its shelf.
Market structure
24
lowBrand competition
how many brands compete
69
highVariety of offers
how differentiated the shelf is
24
lowTop-brand grip
how much a few brands dominate
56
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.