San Francisco · 3 grocers · Contested

the energy drinks aisle

San Francisco's energy drinks aisle is a fragmented shelf spread across many brands: 20 products from 8 brands across 3 grocers. huxley owns the most shelf — 30% of SKUs, ahead of ardor. The shelf leans vegan — 35% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 59/100).

20
products
8
brands
$4.77
avg price
$4.12–$5.42
typical range

More in Sports & Energy Drinks

Who owns the shelf

brands by share of the energy drinks shelf.

hhuxley
30% of shelf6 SKUs
aardor
20% of shelf4 SKUs
oodyssey elixir
15% of shelf3 SKUs
rred bull
10% of shelf2 SKUs
mmonster energy
10% of shelf2 SKUs
ssambazon
5% of shelf1 SKU
ccorpse reviver
5% of shelf1 SKU
oodyssey 222
5% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Vegan
35%
Gluten-Free
30%
Seed-Oil-Free
30%
Dairy-Free
30%
Low calorie
25%
Plant-Based
20%
Organic
15%
Low sugar
10%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg $/fl oz
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)2 omitted (no fl oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

36
med
Brand competition
how many brands compete
59
med
Variety of offers
how differentiated the shelf is
18
low
Top-brand grip
how much a few brands dominate
59
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →