aisle
all markets›Spices & Seasonings
San Francisco · 3 grocers · Contested

the spices & seasonings aisle

San Francisco's spices & seasonings aisle is a fragmented shelf spread across many brands: 26 products from 10 brands across 3 grocers. morton & bassett spices owns the most shelf — 23% of SKUs, ahead of simply organic. The shelf leans organic — 19% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 59/100).

26
products
10
brands
$6.94
avg price
$2.29–$11.99
typical range

Zoom in

this aisle breaks into 4 sub-categories — open one for its own shelf report.

Latin and Hispanic Seasoning Mixes · 12Everything Bagel Seasoning · 2Bay Leaves · 1Lemon Pepper · 1

Who owns the shelf

brands by share of the spices & seasonings shelf.

morton & bassett spices
23% of shelf6 SKUs
simply organic
15% of shelf4 SKUs
oaktown spice shop
12% of shelf3 SKUs
siete
8% of shelf2 SKUs
ttajín
8% of shelf2 SKUs
ggarden of eatin'
8% of shelf2 SKUs
jjacobs farm
8% of shelf2 SKUs
ddime
8% of shelf2 SKUs
sspicely organics
8% of shelf2 SKUs
ffrontera
4% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
19%
Gluten-Free
19%
Vegan
8%
Heart Health
4%
Dairy-Free
4%
Plant-Based
4%
Seed-Oil-Free
4%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/oz →
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)1 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

43
med
Brand competition
how many brands compete
72
high
Variety of offers
how differentiated the shelf is
13
low
Top-brand grip
how much a few brands dominate
59
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

CheeseChipsCandyYogurtTeaCondimentsSpicesCoffee
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →