all marketsSeasoning Mixes
San Francisco · 3 grocers · Greenfield

the seasoning mixes aisle

San Francisco's seasoning mixes aisle is a competitive shelf with clear leaders: 22 products from 9 brands across 3 grocers. oaktown spice shop owns the most shelf — 36% of SKUs, ahead of morton & bassett spices. The shelf leans organic — 9% of SKUs carry that claim. Verdict: greenfield — wide open — room for a new brand (opportunity 72/100).

22
products
9
brands
$9.22
avg price
$6.59–$13.29
typical range

Zoom in

this aisle breaks into 1 sub-categories — open one for its own shelf report.

Who owns the shelf

brands by share of the seasoning mixes shelf.

oaktown spice shop
36% of shelf8 SKUs
morton & bassett spices
18% of shelf4 SKUs
burlap & barrel
5% of shelf1 SKU
ccarl's gourmet
5% of shelf1 SKU
cchile crunch
5% of shelf1 SKU
sspicely organics
5% of shelf1 SKU
bbill barons seasonings
5% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
9%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg $/oz
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)4 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

39
med
Brand competition
how many brands compete
43
med
Variety of offers
how differentiated the shelf is
21
low
Top-brand grip
how much a few brands dominate
72
high
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →