San Francisco · 4 grocers · Contested
the sour cream aisle
San Francisco's sour cream aisle is a competitive shelf with clear leaders: 22 products from 8 brands across 4 grocers. straus family creamery owns the most shelf — 36% of SKUs, ahead of clover sonoma. The shelf leans organic — 27% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 60/100).
22
products
8
brands
$5.10
avg price
$3.19–$7.49
typical range
Who owns the shelf
brands by share of the sour cream shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
27%
Heart Health
9%
Dairy-Free
5%
Gluten-Free
5%
Low sugar
5%
Seed-Oil-Free
5%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)2 omitted (no oz size)All stores combined. Tap a store to see who wins its shelf.
Market structure
36
medBrand competition
how many brands compete
72
highVariety of offers
how differentiated the shelf is
25
lowTop-brand grip
how much a few brands dominate
60
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.