aisle
all markets›Dairy Toppings
San Francisco · 4 grocers · Contested

the dairy toppings aisle

San Francisco's dairy toppings aisle is a competitive shelf with clear leaders: 22 products from 8 brands across 4 grocers. straus family creamery owns the most shelf — 36% of SKUs, ahead of clover sonoma. The shelf leans organic — 27% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 60/100).

22
products
8
brands
$5.10
avg price
$3.19–$7.49
typical range

Zoom in

this aisle breaks into 1 sub-categories — open one for its own shelf report.

Sour Cream · 11

Who owns the shelf

brands by share of the dairy toppings shelf.

straus family creamery
36% of shelf8 SKUs
clover sonoma
32% of shelf7 SKUs
kkalona supernatural
9% of shelf2 SKUs
green valley creamery
5% of shelf1 SKU
alexandre family farm
5% of shelf1 SKU
kknudsen
5% of shelf1 SKU
nancy's
5% of shelf1 SKU
ddaisy
5% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
27%
Heart Health
9%
Dairy-Free
5%
Gluten-Free
5%
Low sugar
5%
Seed-Oil-Free
5%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/oz →
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)2 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

36
med
Brand competition
how many brands compete
72
high
Variety of offers
how differentiated the shelf is
25
low
Top-brand grip
how much a few brands dominate
60
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

CheeseChipsCandyYogurtTeaCondimentsSpicesCoffee
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →