San Francisco · 3 grocers · Contested
the salami aisle
San Francisco's salami aisle is a fragmented shelf spread across many brands: 79 products from 16 brands across 3 grocers. fra' mani owns the most shelf — 17% of SKUs, ahead of tempesta artisan salumi. The shelf leans gluten-free — 8% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 62/100).
79
products
16
brands
$11.60
avg price
$4.62–$18.57
typical range
Who owns the shelf
brands by share of the salami shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Gluten-Free
8%
Dairy-Free
5%
Low sugar
5%
Not vegan
5%
Seed-Oil-Free
5%
High-Protein
1%
Muscle & Performance
1%
Minimally Processed
1%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
store
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)3 omitted (no oz size)All stores combined. Tap a store to see who wins its shelf.
Market structure
59
medBrand competition
how many brands compete
76
highVariety of offers
how differentiated the shelf is
8
lowTop-brand grip
how much a few brands dominate
62
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.