fra' mani
Fra' Mani is an artisan food company based in Berkeley, California, specializing in Italian-inspired salumi and charcuterie. Founded by chef Paul Bertolli in 2006, the brand is committed to sustainable practices and high-quality ingredients sourced from family farms.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 3 of 3 San Francisco grocers. how many stores stock the brand.
12 products in the catalog. how deep the product line is (saturating).
spans 3 aisles. how many aisles the brand plays in (saturating).
~12% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 64% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Fra' Mani (full bar = 100% of the shelf), grouped by department.
The lineup
every Fra' Mani product in stock, cheapest first.
