aisle
all markets›Pretzels
San Francisco · 4 grocers · Contested

the pretzels aisle

San Francisco's pretzels aisle is a fragmented shelf spread across many brands: 49 products from 16 brands across 4 grocers. quinn snacks owns the most shelf — 25% of SKUs, ahead of pop daddy pretzels. Store brands hold 2%. The shelf leans plant-based — 20% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 57/100).

49
products
16
brands
$6.59
avg price
$2.79–$13.35
typical range

Zoom in

this aisle breaks into 1 sub-categories — open one for its own shelf report.

Pretzels · 31

Who owns the shelf

brands by share of the pretzels shelf.

qquinn snacks
25% of shelf12 SKUs
ppop daddy pretzels
12% of shelf6 SKUs
ssnack factory
10% of shelf5 SKUs
uunique snacks
8% of shelf4 SKUs
sstellar snacks
6% of shelf3 SKUs
kkindling
6% of shelf3 SKUs
firebrand breads
4% of shelf2 SKUs
rrold gold
4% of shelf2 SKUs
ssnyder's of hanover
4% of shelf2 SKUs
uunique
4% of shelf2 SKUs
gglutino
2% of shelf1 SKU
ggood health
2% of shelf1 SKU
qquinn foods
2% of shelf1 SKU
rreal food from the ground up
2% of shelf1 SKU
sunridge farms
2% of shelf1 SKU
gus'sPL
2% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Plant-Based
20%
Vegetarian
20%
Dairy-Free
14%
Gluten-Free
12%
Heart Health
8%
Vegan
8%
Low sugar
4%
Nut-Free
4%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/oz →
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per oz (sizes vary)4 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

59
med
Brand competition
how many brands compete
82
high
Variety of offers
how differentiated the shelf is
11
low
Top-brand grip
how much a few brands dominate
57
med
Launch whitespace
room for a new brand

store-brand share: 2% · scores 0–100.

More aisles

CheeseChipsCandyYogurtTeaCondimentsSpicesCoffee
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →