aisle
all markets›Red Wine›Pinot Noir
San Francisco · 3 grocers · Fragmented

the pinot noir aisle

San Francisco's pinot noir aisle is a fragmented shelf spread across many brands: 32 products from 30 brands across 3 grocers. bloodroot owns the most shelf — 6% of SKUs, ahead of folk machine. Store brands hold 3%. Verdict: fragmented — a crowded free-for-all with no clear structure (opportunity 71/100).

32
products
30
brands
$27.86
avg price
$8.99–$51.23
typical range

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Who owns the shelf

brands by share of the pinot noir shelf.

bbloodroot
6% of shelf2 SKUs
ffolk machine
6% of shelf2 SKUs
bballetto vineyards
3% of shelf1 SKU
bi-rite marketPL
3% of shelf1 SKU
cchasing lions
3% of shelf1 SKU
ccru
3% of shelf1 SKU
ddomaine romaine et laurent pillot
3% of shelf1 SKU
eeaskoot cellars
3% of shelf1 SKU
ggérard bertrand
3% of shelf1 SKU
ggirasole vineyards
3% of shelf1 SKU
hhusch vineyards
3% of shelf1 SKU
jjean-jacques auchère
3% of shelf1 SKU
jjoel gott wines
3% of shelf1 SKU
kkuhling-gillot
3% of shelf1 SKU
llicco
3% of shelf1 SKU
mmarchand-tawse
3% of shelf1 SKU
nnaughty boy
3% of shelf1 SKU
rrickshaw
3% of shelf1 SKU
ssarrazin
3% of shelf1 SKU
sscar of the sea
3% of shelf1 SKU
sscribe winery
3% of shelf1 SKU
ssend nudes
3% of shelf1 SKU
tteutonic wine co
3% of shelf1 SKU
tthe 5ive russians
3% of shelf1 SKU
tthree thieves
3% of shelf1 SKU
ttrail marker wine co.
3% of shelf1 SKU
vvarda vineyards
3% of shelf1 SKU
aallimant-laugner
3% of shelf1 SKU
wwonderland project
3% of shelf1 SKU
bbacchus
3% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

no positioning claims tagged on this shelf yet.

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/fl oz →
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per fl oz (sizes vary)showing the 24 biggest of 30 brands

All stores combined. Tap a store to see who wins its shelf.

Market structure

81
high
Brand competition
how many brands compete
47
med
Variety of offers
how differentiated the shelf is
4
low
Top-brand grip
how much a few brands dominate
71
high
Launch whitespace
room for a new brand

store-brand share: 3% · scores 0–100.

More aisles

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how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →