the red wine aisle
San Francisco's red wine aisle is a fragmented shelf spread across many brands: 38 products from 36 brands across 3 grocers. bloodroot owns the most shelf — 5% of SKUs, ahead of folk machine. Store brands hold 3%. Verdict: fragmented — a crowded free-for-all with no clear structure (opportunity 73/100).
Zoom in
this aisle breaks into 4 sub-categories — open one for its own shelf report.
Who owns the shelf
brands by share of the red wine shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined. Tap a store to see who wins its shelf.
Market structure
store-brand share: 3% · scores 0–100.