aisle
all markets›Pickles
San Francisco · 4 grocers · Contested

the pickles aisle

San Francisco's pickles aisle is a fragmented shelf spread across many brands: 50 products from 14 brands across 4 grocers. grillo's pickles owns the most shelf — 20% of SKUs, ahead of mcclure's. The shelf leans plant-based — 28% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 58/100).

50
products
14
brands
$9.01
avg price
$5.59–$13.02
typical range

Zoom in

this aisle breaks into 1 sub-categories — open one for its own shelf report.

Pickles · 31

Who owns the shelf

brands by share of the pickles shelf.

ggrillo's pickles
20% of shelf10 SKUs
mmcclure's
18% of shelf9 SKUs
bubbies
8% of shelf4 SKUs
woodstock
8% of shelf4 SKUs
ggavro provisions
6% of shelf3 SKUs
ddelouis fils
4% of shelf2 SKUs
ccleveland kitchen
4% of shelf2 SKUs
cadia
4% of shelf2 SKUs
tthree little pigs
4% of shelf2 SKUs
vvlasic
4% of shelf2 SKUs
ppacific pickle works
2% of shelf1 SKU
mmajestic picklery
2% of shelf1 SKU
rrandy's artisanal
2% of shelf1 SKU
ssinto gourmet
2% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Plant-Based
28%
Vegetarian
26%
Weight Management
16%
Gluten-Free
8%
Vegan
8%
Organic
6%
Minimally Processed
6%
Seed-Oil-Free
4%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/fl oz →
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)5 omitted (no fl oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

54
med
Brand competition
how many brands compete
72
high
Variety of offers
how differentiated the shelf is
10
low
Top-brand grip
how much a few brands dominate
58
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

CheeseChipsCandyYogurtTeaCondimentsSpicesCoffee
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →