San Francisco · 2 grocers · Contested
the non-alcoholic wines aisle
San Francisco's non-alcoholic wines aisle is a fragmented shelf spread across many brands: 30 products from 14 brands across 2 grocers. leitz owns the most shelf — 27% of SKUs, ahead of ghia. The shelf leans dairy-free — 3% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 59/100).
30
products
14
brands
$23.78
avg price
$7.09–$45.99
typical range
More in Non-Alcoholic Beverages
Who owns the shelf
brands by share of the non-alcoholic wines shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Dairy-Free
3%
Gluten-Free
3%
Low calorie
3%
Low sugar
3%
Organic
3%
Seed-Oil-Free
3%
Vegan
3%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
store
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)All stores combined. Tap a store to see who wins its shelf.
Market structure
54
medBrand competition
how many brands compete
84
highVariety of offers
how differentiated the shelf is
12
lowTop-brand grip
how much a few brands dominate
59
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.