aisle
all markets›Non-Alcoholic (Adult)
San Francisco · 3 grocers · Fragmented

the non-alcoholic (adult) aisle

San Francisco's non-alcoholic (adult) aisle is a fragmented shelf spread across many brands: 89 products from 29 brands across 3 grocers. best day brewing owns the most shelf — 18% of SKUs, ahead of ghia. The shelf leans gluten-free — 6% of SKUs carry that claim. Verdict: fragmented — a crowded free-for-all with no clear structure (opportunity 61/100).

89
products
29
brands
$17.40
avg price
$2.79–$39.53
typical range

Zoom in

this aisle breaks into 4 sub-categories — open one for its own shelf report.

Non-Alcoholic Wine · 26Non-Alcoholic Cocktails · 19Non-Alcoholic Beer · 16Non-Alcoholic Spirits · 3

Who owns the shelf

brands by share of the non-alcoholic (adult) shelf.

best day brewing
18% of shelf16 SKUs
ghia
11% of shelf10 SKUs
lleitz
9% of shelf8 SKUs
sst agrestis
7% of shelf6 SKUs
ppentire
7% of shelf6 SKUs
pparch
5% of shelf4 SKUs
ffieldwork brewing company
5% of shelf4 SKUs
aathletic brewing co.
3% of shelf3 SKUs
wwoody’s
3% of shelf3 SKUs
ssober carpenter
2% of shelf2 SKUs
wwitzend beverages
2% of shelf2 SKUs
llapo's
2% of shelf2 SKUs
pprima
2% of shelf2 SKUs
ssovi
2% of shelf2 SKUs
ccasamara club
2% of shelf2 SKUs
cclever mocktails
2% of shelf2 SKUs
nnon
1% of shelf1 SKU
bbrause
1% of shelf1 SKU
ccodorníu
1% of shelf1 SKU
ddomaine e de m
1% of shelf1 SKU
ffritz müller
1% of shelf1 SKU
ghirardelli
1% of shelf1 SKU
lagunitas
1% of shelf1 SKU
aabstinence spirits
1% of shelf1 SKU
ooddbird
1% of shelf1 SKU
tthe good twin
1% of shelf1 SKU
uuntitled art.
1% of shelf1 SKU
wwin
1% of shelf1 SKU
wwinery sixteen 600
1% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Gluten-Free
6%
Vegan
4%
Weight Management
4%
Dairy-Free
3%
Seed-Oil-Free
3%
Plant-Based
1%
Low calorie
1%
Low sugar
1%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/fl oz →
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)2 omitted (no fl oz size)showing the 24 biggest of 27 brands

All stores combined. Tap a store to see who wins its shelf.

Market structure

80
high
Brand competition
how many brands compete
91
high
Variety of offers
how differentiated the shelf is
7
low
Top-brand grip
how much a few brands dominate
61
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

CheeseChipsCandyYogurtTeaCondimentsSpicesCoffee
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →